My friend Gina at Fan my Flame has posted today about a knitting challenge in aid of Age Concern. Innocent Drinks are running a campaign called "Big Knit" where people are invited to knit hats for Innocent Smoothies. For every Smoothie sold wearing a hat, during November, Innocent and Sainsburys will donate 50p to Age Concern. You can read all about the campaign here, where there are even knitting patterns. (Sorry Gina, I pinched your wording!) Looks like I'll be busy with the knitting needles for a day or two. The deadline is 22 October. I shop at Sainsburys, how come I haven't heard about this?